- *OFFICIAL BRAND GUIDELINES**
OFFICIAL BRAND GUIDELINES
BRAND GUIDELINES One Brand. One Voice.
A great brand is recognised long before its logo is seen. It is recognised through consistency. The words it chooses.
The colours it wears.
The experiences it creates.
The emotions it leaves behind.
These Brand Guidelines help ensure that every interaction with FUNDAI reflects the same philosophy, personality and premium experience, wherever people encounter our brand.
OUR BRAND ESSENCE
Brand Name
FUNDAI™
Brand Philosophy
- *The FUNDA Of India.**
Brand Positioning
- *All-Season Indian Heritage Refreshment**
Core Thought
- *India's Culinary Heritage. Crafted For Today's Moments.**
OUR PURPOSE
To reconnect modern lifestyles with India's extraordinary culinary heritage through thoughtfully crafted refreshment experiences that people feel proud to discover, enjoy and share.
OUR VISION
To become India's most admired heritage refreshment brand by creating memorable experiences inspired by India's culinary traditions.
OUR MISSION
To craft premium refreshments that celebrate heritage, inspire conversations and create lasting memories through thoughtful craftsmanship and responsible brand building.
OUR VALUES
Everything we create is guided by six enduring values.
Heritage
We celebrate India's rich culinary traditions with pride.
Craftsmanship
Every detail matters.
Every ingredient has a purpose.
Every experience deserves care.
Transparency
Trust begins with honesty.
We communicate clearly and responsibly.
Hospitality
Warmth.
Generosity.
Sharing.
Togetherness.
These timeless ideas inspire every bottle.
Innovation
We respectfully reinterpret heritage for today's generation.
Responsibility
Growth becomes meaningful when it creates positive impact beyond itself.
BRAND PERSONALITY
If FUNDAI were a person, it would be:
Warm.
Sophisticated.
Confident.
Thoughtful.
Authentic.
Optimistic.
Welcoming.
Refined.
Never arrogant.
Never loud.
Never pretentious.
BRAND VOICE
Every communication should feel:
Warm.
Conversational.
Premium.
Simple.
Honest.
Memorable.
Confident.
Human.
Avoid unnecessary complexity.
Avoid exaggerated claims.
Speak with quiet confidence.
Let authenticity do the talking.
WRITING STYLE
Prefer:
Short sentences.
Simple language.
Thoughtful storytelling.
Emotion before promotion.
Meaning before marketing.
Experience before product.
Conversation before advertising.
NEVER SAY
The best.
The healthiest.
Guaranteed.
Perfect.
Miracle.
Superfood.
World's No.1.
Scientifically proven (unless appropriately substantiated).
Cure.
Treatment.
Medical claims.
Any statement that cannot be objectively supported.
ALWAYS SAY
Thoughtfully Crafted.
Inspired By India's Culinary Heritage.
Premium Experience.
Beautifully Presented.
Transparent Communication.
Meaningful Moments.
Crafted For Today's Lifestyle.
All-Season Indian Heritage Refreshment.
BRAND COLOURS
Primary
Royal Purple
Secondary
Champagne Gold
Supporting
White
Accent
Black (where required)
TYPOGRAPHY
Elegant.
Modern.
Highly readable.
Confident.
Generous spacing.
Minimal visual clutter.
The typography should feel timeless rather than trendy.
PHOTOGRAPHY STYLE
Every image should feel:
Premium.
Authentic.
Warm.
Natural.
Elegant.
Contemporary.
Never overly staged.
Never artificial.
Never cluttered.
Photography should celebrate the product while leaving room for the story.
PRODUCT PRESENTATION
Every bottle should appear:
Perfectly upright.
Beautifully lit.
Premium.
Clean.
Sharp.
High resolution.
With generous breathing space around the product.
Never distorted.
Never stretched.
Never crowded by excessive design elements.
SOCIAL MEDIA STYLE
Create conversations.
Not advertisements.
Share stories.
Celebrate people.
Inspire curiosity.
Encourage community participation.
Every post should feel like an invitation—not a sales pitch.
CUSTOMER EXPERIENCE
Every interaction should leave customers feeling:
Welcome.
Respected.
Heard.
Valued.
Inspired.
Confident.
Because remarkable brands are remembered by how they make people feel.
BRAND EXPERIENCE
Every FUNDAI experience should answer one simple question.
"Did this interaction make someone's day a little more memorable?"
If the answer is yes, we've represented the brand well.
OUR PROMISE
No matter where someone discovers FUNDAI—
On a shelf.
On social media.
At a restaurant.
On our website.
Through an event.
Or through a conversation.
They should always experience the same brand.
One philosophy.
One personality.
One unmistakable identity.
Consistency creates familiarity.
Familiarity creates trust.
Trust creates great brands.
That's the FUNDAI way.
FUNDAI™
- *Download The Complete Brand Kit**
- *The FUNDA Of India.**
- *All-Season Indian Heritage Refreshment**
- *One Brand. One Voice. One Experience.**
- *SHAKE • SIP • REEL • REPEAT**